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Now in Release: Atonement DVDs on Sale:
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IN SHORT: and a hilarious, happy mush-free Valentine's Day to youse ladies and gents. [Rated PG-13 for Language and Some Strong Sexual References. 114 minutes] The true test of an A-list star is his or her ability to move comfortably between film genres. Anyone out there who may have harbored doubts about Will Smith's abilities -- we are not one of you -- should put 'em to rest after viewing Hitch, a change of pace romantic comedy, which positions the dude as the best kind of superhero, a facilitator of love matches between haves (money and or looks and or that certain non-monetary/ non-economic certain something) and the have nots (usually a lack of ego or self-worth leading to a total inabiity to even say "hello"). Alex "Hitch" Hitchens (Will Smith) makes good money for his work. He makes contacts strictly on a word of mouth basis and keeps to the shadows as he orchestrates events that bring his clients and their targets, together. Hitch is not a matchmaker in the Fiddler on the Roof sense. No, he is usually approached by totally average shlubs all incapable of making a first move or so ego-deficient that their love lives live somewhere in the Dream World. Most important, Hitch is not a pimp, though one potential client early on seems to make that assumption. Hitch makes fast work of the moron, with a quick arm 'rasslin move and a word or two barely fit for the PG-13 Rating. With that unplesantness dispensed with up front, Hitch settles down as a funny, romantic, well written dateflick for the Valentine's Day weekend during which it is, remarkably, being released. Hitch's main client is a pudgy money manager named Albert (Kevin James). Albert is but one of a pack of advisors to an ultra skinny and twice as blonde heiress named Allegra Cole (Amber Valletta). Allegra comes with all the problems associated with being uber-rich, specifically paparazzi rats tracking her every move for the gossip pages of the local tabloid rag, The New York Standard. Reporter Sara Melas (Eva Mendes), editor Max Trundle (Adam Arkin) and their eventual connection to Hitch drives the other story of the film, as Our Hero's valiant attempt to remain anonymous in his chosen profession comes undone. Need we say that, while successful in business, Hitch is remarkably unattached as far as his personal life goes? Those taking Screenwriting 101A can contemplate an unraveling rope -- just Cranky's less than clever way of saying that the two simple stories that play out in Hitch aren't going to thrill their far too serious minds. Everyone else who brings (or is brought as) a date to see Hitch on the big screen, which means all us normal folk who just want to be entertained, will be well rewarded. On average, a first run movie ticket will run you Ten Bucks. Were Cranky able to set his own price to Hitch, he would have paid . . . $8.00Take a date. Have a great time.
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